The environmentally-friendly cradle bed from New Zealand company Okooko is something out of a children's nursery rhyme.
If the famous Rockabye Baby had been sleeping on this $2,500 mattress, his landing might have been a little bit softer. Constructed of eco-friendly materials of natural latex, bamboo and wool, and with a bed frame made of sustainable wood, these could become very popular with the next generation of parents.
The store is only three months old, but locations have already expanded from New Zealand to Hong Kong and Philadelphia, with a New York location coming in the spring.
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