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The latest issue of NYLON magazine was printed with alternate covers, one featuring Blake Lively and the other Leighton Meester, both of whom stars of the hit TV series Gossip Girl.

It's a great marketing approach for the magazine, as fans of the show (or the celebs) will instantly be attracted to both covers. A true collector would probably go so far as to purchase both, despite the inner content being the same.

The issue features a beautiful editorial spread of Blake, who plays Serena Van Der Woodsen on the show, and Leighton who plays Blair Waldorf.