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Fierce Punk-Inspired Fashion

The 'No Guts No Glory' Collection from Evil Twin is Grungy and Urban

— June 8, 2013 — Fashion
The 'No Guts No Glory' collection from Australian label Evil Twin is fiercely quirky and ready for urban life. The collection focuses on grungy denims, fishnets and loose-fitting graphic tees and tank tops. Collectively, 'No Guts No Glory' is a vibrantly loud series that is perfect for fashion lovers who want to turn heads without wearing cutesy floral ensembles and soft feminine hues.

Model Anja Konstantinova is spectacular in Evil Twin's 'No Guts No Glory' shoot. Posed against a fluorescent orange backdrop, Konstantinova makes villainous, yet goofy faces into the camera, baring her teeth, narrowing her eyes and practically snarling. Combined with the colorful backdrop and punk-inspired fashion ensembles, Konstantinova becomes the essence of rebellious grungy fashion.

Evil Twin's 'No Guts No Glory' is a strange but fun collection that is perfect for drab cityscapes in need of a little color.
Trend Themes
1. Grungy Fashion - The trend of grungy fashion is disrupting traditional feminine clothing styles.
2. Punk-inspired Clothing - The trend of punk-inspired clothing reflects a desire for edgy, rebellious fashion.
3. Graphic Tees and Tanks - The trend of loose-fitting graphic tees and tanks challenges the traditional fitted look.
Industry Implications
1. Fashion - The fashion industry can embrace disruptive innovation by designing gender-neutral, edgy clothing that challenges traditional styles.
2. Photography - The photography industry can embrace disruptive innovation by experimenting with bold and bright backgrounds to complement fashion styles.
3. Marketing and Advertising - The marketing and advertising industry can embrace disruptive innovation by promoting and showcasing edgy, rebellious fashion that appeals to younger consumers.
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