The New Yorker Magazine Pays $50,000 for the Best Pet Photo
The grand prize for The New Yorker Magazine contest is a ridiculous $50,000--not too shabby for dressing up your animal as a literary icon.
Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies should consider drawing from recent history and popular culture to find content that will appeal to this demographic and foster a meaningful connection with the brand.