The Moss Fall/Winter 2012 Lookbook was Photographed Using Instagram

By: Trenton Millar - Published: • References: mossclothing & coolhunting
The Moss Fall/Winter 2012 lookbook attempts to get back to the roots of New York street wear by getting back to basics. The lookbook is shot around Brooklyn all with the Instagram app on an iPhone 5. The models for the lookbook are Das Racist members Dap and Heems, authentic New York natives who don't just wear street wear, they live it.

The designers wanted to get away from what they call the "overly glossy" street wear of today. The line is inspired by New York City 90s culture and pop art with custom tribal patterns added in. The resulting collection is a natural looking street wear collection that was born from the streets of New York. The Moss Fall/Winter 2012 lookbook is accessible and authentic, and a home run. Stats for Smartphone Lensed Lookbooks Trending: Older & Buzzing
Traction: 2,737 clicks in 109 w
Interest: 1.1 minutes
Concept: Moss Fall/Winter 2012 Lookbook
Related: 111 examples / 85 photos
Segment: Males, 12-35
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