I think I can safely say that most people view magazines as more of a visual experience -- be it due to its images or words -- yet the Mono Kultur #23 issue defies that belief. Instead, it is filled predominantly with scents. Yes, I said it, scents, a.k.a. odors, fragrances, smells and aromas.
Tapping the talents of one scent expert Sissel Tolaas, the Mono Kultur #23 issue was created via a technique known as Micro-encapsulation. Simply rub the paper and the fragrance is released. Very interesting, right?
Stats for Purely Aromatic Magazines
Trending: Older & Chilly
Research: 1,676 clicks in 314 w
Interest: 4 minutes
Concept: Mono Kultur 23
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: carved magazines, gush magazine, and sketched magazines.
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