Contemporary Must-Have Cushions
Shown in three styles are the things that matter in today's hectic life: headphones, milk and the shopping cart. Even if the pillows don't depict your personal must-haves for the home, their fun graphics will accent any contemporary room beautifully. See more shots of the Studioooij cushions above.
Implications - Youth consumers are enamoured with the banal and find depictions of the mundane humorous. This stems from a subversion of traditional symbols of reverence and a flipping of high and low culture. Companies ought to consider the symbolism of the mundane as a means to engage with this demographic.