Superstar

Michelle Phan's Scarf Tutorial is a lesson in Resourceful Fashion

By: Jordy Eleni - Published: • References: michellephan & fashionotes
Michelle Phan's weekly #Trending Tutorials have been favored by the star's 2.2 million YouTube subscribers. The social media expert has addressed a plethora of beauty and fashion topics, amassing approximate 614 million views over a short period of time.

This demonstration examines the versatility of apparel. A single scarf is used to produce five distinct outfits, each one appropriate for different settings. Titles such as "The Sweetheart," "The Resort" and "The Caped Crusader" allow viewers to mentally categorize the styles.

Phan's considerable following eventually attracted the attention of the Lancome cosmetic brand. The company has taken her on as their first video-based make up artist, an admirable feat for the online expert turned business guru. Stats for Versatile Apparel Demonstrations Trending: Older & Mild
Traction: 1,859 clicks in 107 w
Interest: > 3 minutes
Concept: Michelle Phan
Related: 99 examples / 76 photos
Segment: Females, 12-35
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