Michael Martins Turns Busted Bikes into Awesome Lights
I'll admit, if my bike broke, I'd probably just throw it out, but Michael Martins would never do that. His recycled bicycle lamps are built with everything from seats to shocks, meaning that no part of a broken bicycle is ever wasted.
Implications - Consumers are trying to participate in eco-activism as media outlets have warned them of detrimental practices to the planet. Corporations that are able to satiate consumer desire to be environmentally responsible are likely to garner more business than those that don't.Stats for Recycled Bicycle Lighting Trending: Older & Mild
Traction: 12,921 clicks in 225 w
Interest: 4 minutes Concept: Michael Martins
Related: 68 examples / 52 photos
Segment: Females, 18-55 Comparison Set: 25 similar articles, including: jewelry from recycled bike parts, recycled bicycle jewelry, and recycled bike furniture.