Crisp and vibrant, the Michael Kors Spring 2013 ad campaign almost feels as though it is going to jump right off of the page. The saturated colors give it a sense of life that really captures the essence of the upcoming season. Everything also feels brighter and fresher in spring and the print ads capture that beautifully.
Lensed by renowned photographer Martin Testino, who has been shooting the label's campaigns for 10 years now, the Michael Kors Spring 2013 ad campaign was inspired by the glam style of California. Designer Michael Kors remarks, "We wanted the campaign to highlight the crisp, graphic feel of the Spring collection in bold California colors." Models Karmen Pedaru and Simon Nessman play the handsome couple going on a luxurious trip.
Stats for Crisp Vibrant Fashion Ads
Trending: Older & Warm
Research: 8,537 clicks in 170 w
Interest: 3.7 minutes
Concept: Michael Kors Spring 2013
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: cherry blossom fashion ads, blossoming springtime campaigns, and frilly monochromatic campaigns.
Crisp Vibrant Fashion Ads
More Stats +/-
Blossoming Springtime Campaigns
Cherry Blossom Fashion Ads
Frilly Monochromatic Campaigns
Color-Collaged Couple Campaigns
Cinematic Urban Fashion Ads