The 'Melissa Power of Love' Installation Spreads Happiness Through Post It

By: Jordan Sowunmi - Published: • References: youtube & illusion.scene360
If you're like me and you are impressed with artistic movements that utilize the input of citizens in an effort to help create more meaningful public art, the 'Melissa Power of Love' art installation is for you.

For the past five months, Brazil's Galeria Melissa has welcomed 25 different animators to assist them in developing images for their massive sticky note installation. The Galeria Melissa solicited notes from the public offering their private love wishes. The 'Melissa Power of Love' ended up with notes from over 30,000 spectators.

Sit back and enjoy the fruits of their labor.

Implications - One of the most effective ways a company can get people invested in their brand or ideas is by soliciting opinions, suggestions, and potential slogans from the public. By putting company power and trust in consumers, the brand shows a commitment to valuing the thoughts, opinions and suggestions of their patrons.

Stats for Sticky Note Stop Motion Trending: Older & Buzzing
Traction: 3,749 clicks in 169 w
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Concept: Melissa Power Of Love
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: stop motion post-it commercials, crowdsourced t-shirts, and ad commentary.