Extreme hobbies continue to grow. The latest is the matchstick replica of London's Tower Bridge. It took the artist Michael Williams ten years of working every evening to finish the six foot long model. He estimates it took 1.6 million matchsticks and the project is illuminated with LED lights that will last for about 100,000 hours.
It's for sale to finance, the proceeds of which will go towards his next secret project.
Implications - Not all consumers have the ability to take up expensive hobbies and this is what has caused the rise in DIY crafts. People are taking to creating their own projects and relying on their own creativity and scrap materials they already have.
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