Smirnoff Black Milan Ad
Marissa Brassfield — November 10, 2008 — Lifestyle
References: koba-yashi & notcot.org
This commercial for the launch of Smirnoff Black in Milan is so well-produced, it's hard to believe this work was completed on spec. Director Kobayashi created this test commercial with the matrioska, an instantly-recognizable symbol of Russia, in mind.
Kobayashi composited the manga matrioskas over real footage of Milan and topped things off with a clip from M.I.A.'s "Paper Planes." The credit list for this commercial is simple: It's all Kobayashi, armed with his Canon HV20 and a computer.
Kobayashi composited the manga matrioskas over real footage of Milan and topped things off with a clip from M.I.A.'s "Paper Planes." The credit list for this commercial is simple: It's all Kobayashi, armed with his Canon HV20 and a computer.
Trend Themes
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Cross-cultural Branding — Using recognizable symbols from different cultures to appeal to a wider audience.
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Mixed-media Advertising — Incorporating multiple forms of media, such as manga and real-life footage, to create a unique viewing experience.
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Spec Commercial Production — Producing high-quality ads on a speculative basis to showcase creativity and attract brand partnerships.
Industry Implications
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Alcohol — Alcohol brands can explore cross-cultural branding to appeal to global audiences.
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Advertising — The use of mixed-media and experimental production methods could disrupt traditional advertising practices.
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Video Production — Production companies could leverage spec commercial production to showcase creativity and attract new clients.
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