Discouraging speeding and other driving transgressions is difficult, so these MAC advertisements approach the issue from the angle of embarrassment. Threatening signs, billboards and posters tend to have less success, so the Clemenger BBDO advertising agency of Adelaide gives motorists a different perspective of the consequences of unfavorable actions.
The campaign focuses on one way in which the loss of your driver's license can effect your daily activities as they pertain to your familial, occupational and social life. The first print pictures a tradesman toting his paint cans and ladder to site on a mule, the second is a mad mom unable to ferry her kids across town and the last of the Motor Accident Commission of South Australia (MAC) advertisements captures an unfortunate adolescent chauffeuring his date to a dance on the back of his bicycle.
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