The commercials by M&C Saatchi for Optus show a full orchestra on a stage in the middle of the ocean. They play a song that makes the instruments sound like a whale, which obviously summons the whales. It's a super calming and seriously cool commercial in my opinion.
Implications - One of the most effective ways a company can help make its advertising non-ubiquitous is by focusing on creating comedic advertising. By investing in humorous advertising, the company increases the chances that the commercial will go viral among potential consumers. The brand also establishes itself in the minds of consumers as a company that isn't afraid to poke fun at itself, or utilize unconventional means to promote their products.