The LIFE Magazine 'Guizhou' Editorial is Mysterious and Elegant

By: Meghan Young - Published: Jan 9, 2013 • References: matthieubelin &
Culturally cinematic, the LIFE Magazine 'Guizhou' editorial is captivating on two very obvious levels. First of all, the scenes are simply spectacular. Shot on location in the Guizhou province in China, the foggy backdrop of fields and hills lend a mysterious and subdued mood that the models embrace entirely. Secondly, the photoshoot showcases elegant ensembles that have been clearly inspired by traditional Asian attire. Modernized in terms of fit, material and patterns, the outfits are nevertheless beautifully proper and sophisticated.

Lensed by Matthieu Belin, a fashion photographer based in Shanghai, China, the LIFE Magazine 'Guizhou' editorial highlights both men's and women's fashion. Complemented by the lush greenery and mystical grey skies, the stylish ensembles stand out strikingly, grabbing people's attention immediately. Stats for Cinematic Asian Captures Trending: Older & Buzzing
Research: 5,291 clicks in 172 w
Interest: 3.1 minutes
Concept: LIFE Magazine 'Guizhou'
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: impromptu rapper pop-ups, highway engine apps, and 37 examples of feminist fringe culture.