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Roll-Up Rulers

The Leather Ruler from Jung-Woo Lee is Stylish and Functional

— June 8, 2010 — Unique
The Leather Ruler from Jung-Woo Lee is a simple twist on an old school design. This ruler features a sheet of leather that can be used for steadying or as a carrying case.

Carrying around a ruler in your pocket means that you're happy to see someone, and that you kind of look like a geek. The Leather Ruler rolls up, disguising your ruler to the world and matching your leather chaps and jacket at the same time. Fashionable innovation is always a win.
Trend Themes
1. Fashionable Innovation - The Leather Ruler combines style and functionality, demonstrating the trend of fashionable innovation.
2. Multipurpose Tools - The Leather Ruler's ability to be used for steadying or as a carrying case reflects the trend of multipurpose tools.
3. Disguised Accessories - The Leather Ruler's roll-up design allows it to be disguised as a fashion accessory, aligning with the trend of disguised accessories.
Industry Implications
1. Fashion and Accessories - The Leather Ruler showcases an opportunity for fashion and accessories companies to incorporate functional and stylish designs.
2. Office Supplies - The Leather Ruler represents a disruptive innovation opportunity in the office supplies industry by offering a unique and fashionable alternative to traditional rulers.
3. Design and Manufacturing - The Leather Ruler's twist on the traditional ruler design highlights an opportunity for design and manufacturing companies to create innovative and stylish products.
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