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The Leather Ruler from Jung-Woo Lee is Stylish and Functional

By: Michael Hines - Published: • References: ekdesign.co.kr & yankodesign
The Leather Ruler from Jung-Woo Lee is a simple twist on an old school design. This ruler features a sheet of leather that can be used for steadying or as a carrying case.

Carrying around a ruler in your pocket means that you're happy to see someone, and that you kind of look like a geek. The Leather Ruler rolls up, disguising your ruler to the world and matching your leather chaps and jacket at the same time. Fashionable innovation is always a win. Stats for Roll-Up Rulers Trending: Older & Chilly
Traction: 2,671 clicks in 223 w
Interest: 4 minutes
Concept: Leather Ruler
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: gangster school supplies, practical tattoos, and measuring stick condoms.