The marketing gurus who created the Kia 'Hamstar' ad campaign must be patting themselves on the back with Kia's recent announcement that the Kia 'Soul Hamstar' is headed for production. The Hamstar edition is a limited-edition model of the popular Soul that pays homage to Kia's now-iconic hip-hop hamsters.
Kia's hip-hop hamsters were the toast of the advertising world last year, taking home numerous awards and receiving near-universal praise. The Kia Soul Hamstar features a new paint job filled with literal hamsters. The wheels are also custom, and the inside is said to have a custom hamster-inspired interior.
It is amazing that a commercial was able to inspire the creation of a limited-edition car. Check out the Kia Soul Hamstar here, and expect to see this one on dealer lots sometime soon.
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The Kia 'Soul Hamstar' is Inspired by the Award-Winning Commercial
By: Michael Hines - Published: May 10, 2011 • References: autoblog