South African company REcreate specializes in taking old luggage, milk bottles, typewriters and other back-of-the-basement items into unique pieces of furniture.
Designer Katie Thompson is the brains behind RECreate. Even though she is not the first person to take a crack at the art of recycling, Katie Thompson definitely has a knack for turning so-called "junk" into household gems. Check out the featured gallery to see these interesting pieces for yourselves.
Implications - Consumers relish in products that offer a wide range of desirable qualities. Consumers are often torn between contemporary and vintage and businesses that can effectively offer both will appeal to a wide audience. Consumers will likely invest in products that satisfy a different range of preferences and tastes.
What Makes This Trend Stand Out
- Upcycling Design
- Designers can capitalize on consumers' desire for unique and eco-friendly products by transforming old and unused items into new and functional pieces of furniture.
- Retro-contemporary Fusion
- Industry players can cater to consumers' fondness for both contemporary and vintage styles by combining both elements in their products, creating a unique and appealing niche in the market.
- Sustainable Consumerism
- The trend towards using sustainable materials and reducing waste can encourage businesses to create eco-friendly products, providing a competitive advantage and appealing to environmentally conscious consumers.
Sectors Adopting This
- Furniture Design
- Designers and manufacturers can leverage upcycling design to create unique and eco-conscious pieces that stand out in a crowded market.
- Interior Decorating
- Interior decorators and stylists can incorporate upcycled furniture into their designs to add a unique and sustainable element to their projects.
- Sustainability Consulting
- Consultants and experts in sustainable practices can advise businesses on ways to incorporate eco-friendly materials and production methods into their products and operations, providing a competitive advantage and reducing environmental impact.
