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Relaxed Suited Runways

The Jun Okamoto Spring/Summer 2013 Collection is Romantic

— November 3, 2012 — Fashion
Debuting at Tokyo fashion week, the Jun Okamoto Spring/Summer 2013 collection embraces relaxed and deconstructed suit silhouettes. This effortlessly elegant runway presentation aims to achieve a romantic aesthetic. This homage to the romantic is made prevalent with subtly floral accents, ranging from screen-printed t-shirt graphics to flamboyant umbrella accessories.

From his petal-clad catwalk to his edgy yet functional garments, the Jun Okamoto Spring/Summer 2013 collection embraces eccentric styling. Fusing comfort with chic and innovative design concepts, the Japanese designer's runway show marries clean and vibrant color hues along with lightweight layers. These navy blue, cream-colored and citrus yellow ensemble pairings are the opposite of over-whelming replacing fussy and heavy fabrics with textiles that are both versatile and multi-functional.
Trend Themes
1. Relaxed Suiting - Designing suit silhouettes to be relaxed and deconstructed presents an opportunity for innovation in comfortable yet stylish professional wear.
2. Romantic Accents - Integrating subtle floral accents into fashion collections presents an opportunity for disruptive innovation in transforming traditional menswear into a more romantic aesthetic.
3. Eccentric Styling - Embracing edgy yet functional design concepts presents an opportunity for innovation in creating versatile and multi-functional clothing.
Industry Implications
1. Fashion - The fashion industry can adopt relaxed suiting, romantic accents, and eccentric styling concepts to create disruptive innovation in their collections and offer consumers unique and comfortable clothing options.
2. Men's Wear - The men's wear industry can benefit from incorporating subtle floral accents and romantic elements into traditional suiting designs to appeal to customers looking for a more relaxed approach to professional wear.
3. Textiles - The textiles industry can offer innovative lightweight and multi-functional fabrics for relaxed suiting and eccentric styling that meet the demand for comfortable yet stylish clothing options.
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