Echoism by Julian Wolkenstein is a Unique Look at Perception

By: Peter Vallas - Published:   Updated: Jul 4 2011 • References: julianwolkenstein & itsnicethat
Photographer Julian Wolkenstein has created a unique set of photos in a series called Echoism, presenting the concept: "what if our bodies were created symmetrical?"

Julian Wolkenstein puts the originals beside the symmetrical recreations to distinguish the changes and the creepy visual differences achieved through this project. You can now even get the Echoism app on iTunes and try it out on your own face.

Implications - Designs which contain an element of shock are appealing to consumers who are looking towards art as a form of entertainment. Products that push the limits on conventionality are more appealing than those which simply stay within the boundaries. Companies could focus on this desire for more otherworldly aesthetics in order to attract a greater number of shoppers to its brand.

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Concept: Julian Wolkenstein
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Segment: Females, 18-55
Comparison Set: 39 similar articles, including: perfectly symmetrical ads, asymmetrical fashion looks, and double dose depictions.