Jordan Brand Announced the Air Jordan 1 High Zoom CMFT "Breakfast Club"
Bryce Mason — March 30, 2022 — Lifestyle
References: hypebeast
Jordan Brand has created another must-have sneaker, with the announcement of its upcoming Air Jordan 1 High Zoom CMFT "Breakfast Club." The shoes' colorway is black with the usual white trademarked Nike swoosh running across the side with other white accents. The Breakfast Clubs 1s are a tribute to streetball courts around the world and the shoes' appearance brings their inspiration to life.
Not only are they appealing to the eye, but reveal a message every time you lace them up. On the midsoles of the shoes, you can see pictures of a globe, the numbers 6:06 beside an alarm clock, as well as the letters B and C short for “Breakfast Club." The shoes have a red insole and the right heel reads the names of well-known streetball courts including legendary Rucker’s Park and Venice Beach. The left heel reads “No.23 While you sleep“ referencing the alarm clock as well as the legendary work ethic the shoe creator Michael Jordan inspires millions across the globe with.
No release date has been announced but sneaker fans can expect these shoes to drop sometime this summer.
Image Credit: Jordan Brand
Not only are they appealing to the eye, but reveal a message every time you lace them up. On the midsoles of the shoes, you can see pictures of a globe, the numbers 6:06 beside an alarm clock, as well as the letters B and C short for “Breakfast Club." The shoes have a red insole and the right heel reads the names of well-known streetball courts including legendary Rucker’s Park and Venice Beach. The left heel reads “No.23 While you sleep“ referencing the alarm clock as well as the legendary work ethic the shoe creator Michael Jordan inspires millions across the globe with.
No release date has been announced but sneaker fans can expect these shoes to drop sometime this summer.
Image Credit: Jordan Brand
Trend Themes
1. Nostalgic Sneaker Releases - Opportunity for sneaker brands to recreate past styles with added unique features.
2. Tribute Designs - Opportunity for brands to create shoes that pay homage to specific cultures and lifestyles, adding another level of connection to the wearer.
3. Innovative Storytelling - Opportunity for brands to connect with customers through storytelling, adding depth and value to each product release.
Industry Implications
1. Fashion - Fashion brands can capitalize on nostalgic releases through unique designs and storytelling, creating deeper connections with customers.
2. Streetwear - Streetwear brands can create tribute designs to specific cultures and lifestyles, attracting a dedicated and passionate customer base.
3. Sneaker - Sneaker brands can create innovative storytelling around each new release, building excitement and anticipation among customers.
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