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Sleek Affordable Footwear

Joe Fresh Fall 2012 Expands to 70 New Styles for Targeted Audience

As the Canadian fashion scene begins to expand at a rate unheard of in the past, the Joe Fresh Fall 2012 collection has introduced a whopping 70 different styled shoes to the mix. Joe Fresh began as a small line introduced in Superstore's across the Canadian country. It brought basics to an affordable measure, however with its growing popularity the line has expanded in couture with runway shoes and individual retail locations.

The fall collection is introducing sleek sophisticated footwear to the women who loves style but has a slim wallet. From black leathers to tweed covered heels, the kitten-sized heel is back and with full vengeance. From a wide range of colors, the line focuses on blacks as a main staple for the 2012 season.

SCORE
0.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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