As the modern consumer moves away from traditional mail and the undeniable charm associated with it, Ivan Cash can't help but feel a little nostalgic -- and neither can I. In the hopes of synthesizing the comfort and ease of email with the personal touch of snail mail, Ivan and his volunteers are willing to take an email of yours, transcribe it personally and mail it by U.S. Post to its destination.
Although it's not entirely clear what the purpose of the 'Snail Mail my Email' project is, it's truly heartwarming. The ongoing, month-long project is entirely pro bono, and the lead designer Ivan Cash, who is based out of New York, will even add small illustrations to your letters.
If you're starting to miss the inherent charisma and class of a thoughtfully written letter, yet lack the stationary or motivation to write one, fire an email over to Ivan Cash before the interactive project ends!
Why This Trend Is Growing
- Nostalgic Communication
- Disruptive innovation opportunity: Develop platforms that combine the convenience of digital communication with the personal touch of traditional mail.
- Physical Email Transcription
- Disruptive innovation opportunity: Create services that transcribe digital emails into handwritten letters and deliver them by mail.
- Interactive Mail Projects
- Disruptive innovation opportunity: Design engaging experiences that blur the lines between digital and physical communication using mail as a medium.
Industries Being Reshaped
- Digital Communication Platforms
- Disruptive innovation opportunity: Develop platforms that merge the convenience of digital communication with the emotional connection of physical mail.
- Handwritten Letter Services
- Disruptive innovation opportunity: Provide services that transcribe digital messages into handwritten letters and send them via snail mail.
- Experiential Marketing
- Disruptive innovation opportunity: Create interactive mail projects that captivate consumers and bridge the gap between digital and physical experiences.
