The Invivo Wines Graffiti Packaging is Edgy and Modern

By: Vivian Lau - Published: Jun 25, 2012 • References: facebook &
The future of the growing wine market is trending towards younger demographic and the Invivo Wines graffiti packaging anticipate this change in the industry.

To resonate as hip and modern with their younger customers, Invivo Wines has partnered with a successful street art group, TMD Crew (The Most Dedicated). Also hailing from the winery's home of New Zealand, the group brings you some of the most creative pieces of packaging art to enjoy with your glass of wine. To launch the new branding initiative, an East London art collective DWS (Da Wild Stallions) broke out the spray cans at the British live unveiling of the wicked wines.

If you're from New Zealand, the UK, Canada or Japan, look out for these Invivo wines as the limited edition boxes will be on display. Stats for Vividly Vandalized Wine Trending: Older & Buzzing
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Concept: Invivo Wines Graffiti Packaging
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: hand-drawn wine branding, efficient edible packaging, and red wine ice pops.