Brazil's 'Keep Cooler' Features Familiar Rage Faces

By: Marie C. Hudson - Published: Jun 28, 2011 • References: & reddit
A Brazilian beverage company is using some familiar Internet characters to market their 'Keep Cooler' alcoholic drinks. The Internet meme drinks feature the classic 'troll' face, the 'Me Gusta' man and the 'Forever Alone' meme. It's hard to say if the faces have anything to do with the different 'Keep Cooler' flavors, but I'd be willing to bet that the 'Me Gusta' drink is packing the best punch.

The meme faces have become a highly recognizable part of the Web, but are nearly impossible to attribute to one individual or original source. Because of this, the three faces are currently not under copyright and can be used by various sites and companies, even in advertising.

Brazilian winemaker Vinicola Aurora's Internet meme drinks are already being sold in Brazil and Venezuela. Would you give the 'Keep Cooler' drinks a shot? Stats for Meme-Inspired Beverages Trending: Older & Warm
Research: 7,521 clicks in 256 w
Interest: 1.4 minutes
Concept: Internet Meme Drinks
Related: 48 examples / 37 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: minimalist meme paintings, real-life memes, and internet memevertising.