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The 'Icons of Style' Mercedez-Benz Film by Alex Prager is Theatric

By: Jordy Eleni - Published: • References: fashionweek-berlin.mercedes-benz.de & schonmagazine
The 'Icons of Style' film executed by photographer Alex Prager is an adaptation of the classic major motion picture The Wizard of Oz. Set in an LA desert, Prager managed to capture model Lara Stone above ground, literally floating within a spinning tornado. The two-minute short showcases a Mercedes-Benz SL Roadster, displaying the luxury car brand's penchant for artistic and frequently eccentric campaigns.

Stone is clad head-to-toe in business chic Calvin Klein pieces. Known for her ability to morph into a range of fashion roles, Stone's assumption of the Dorothy character proved no different. As she is carried off to the Land of Oz, Stone exudes a puzzled look, the same look that would be expected of anyone suddenly taken away from the luxury vehicle. The Roadster is left to sit pretty in the distance, allowing viewers to gawk at its glorious design. Stats for Wizard of Oz Auto Shoots Trending: Older & Warm
Traction: 3,960 clicks in 123 w
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Concept: Icons Of Style
Related: 96 examples / 74 photos
Segment: Neutral, 12-55+
Comparison Set: 35 similar articles, including: sparkly sports cars, supermodel supercar ads, and luxury off-road autos.