The Hundreds "Man vs. Beast" Lookbook for Winter 2012 is a great launching point for the brand's new collection. The new collection will be released on October 25th at major flagship stores in San Fransisco, New York, Los Angeles and Santa Monica. This is now the Hundreds eighth year of production.
Their latest lookbook seems to draw its inspiration from the animal kindom, due to the recurring references to animals like coyotes, tigers and hyenas. The Man vs. Beast lookbook features some great portraits of models wearing the new line of waterproof twill outerwears, sweaters, camouflage dress shirts and hooded canvas parkas. The photos in the lookbook also included large animal masks that the models wear, which gives it a fresh feel.
Stats for Animal Kingdom-Inspired Apparel
Trending: Older & Buzzing
Research: 7,800 clicks in 184 w
Interest: 2.3 minutes
Concept: Hundreds “Man Vs. Beast” Lookbook
Related: 112 examples / 86 photos
Segment: Males, 12-35
Comparison Set: 41 similar articles, including: rebellious drop-out lookbooks, drooping pendant lookbooks, and modern hip-hop apparel.
Animal Kingdom-Inspired Apparel
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