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Self-Sufficient Heroines Edit
Fairytale Femmes in Home Depot's DIY Ads Don’t Need Men


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Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don’t Need Men
Self-Sufficient Heroines - Fairytale Femmes in Home Depot's DIY Ads Don’t Need Men (GALLERY) 2
Self-Sufficient Heroines - Fairytale Femmes in Home Depot's DIY Ads Don’t Need Men (GALLERY) 3

Most fairytale heroines are maids in waiting, wringing their hands for Prince Charming to come along and save them. Not so with the fairytale characters portrayed in Home Depot’s Do-It-Herself campaign by Sarah Riddle.

The campaign features reworked fairytales in which the heroine did a little DIY home improvement to thwart the bad guys. There’s Little Red Riding Hood, who’s just installed locks to keep out the Big Bad Wolf; Rapunzel, who successfully made her own ladder to escape; and Little Bo Peep, who put up a fence to keep her sheep where they belong. Fantastic work!

References:  behance.net

Filed In:  marketing media pop culture print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Self-Sufficient Heroines or comment about Fairytale Femmes in Home Depot's DIY Ads Don’t Need Men.

Favorited by Princess Blay on Jun 26, 09


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Self-Sufficient Heroines