The latest H&M Conscious Fall 2011 campaign shows off a chic collection of flirty floral prints and delicate embroidery pieces.
Starring models Frida Gustavsson and Caroline Brasch Nielson the brunette beauties dress up in 50s-inspired frocks and cozy knitted sweaters. Suit jackets and pants take on a classy tweed while head-to-toe blossomy prints are seen throughout the campaign. The matching sets of botanical dresses and heels is surprisingly flirty and fun. A crisp all-white set of ensembles showcases ladylike cuts and dainty details. All of the clothing pieces within the collection are made of eco-friendly materials from organic cotton or linen to recycled wool and organic hemp.
Environmentally friendly fashionistas who want sassy, sustainable style will fall in love with the new H&M Conscious Fall 2011 Collection.
What's Driving This Trend
- Eco-friendly Fashion
- Opportunity for disruptive innovation in creating sustainable fashion using organic materials and recycled fabrics.
- Floral Prints
- Opportunity for disruptive innovation in incorporating bold and vibrant floral prints in fashion designs.
- Botanical Fashion
- Opportunity for disruptive innovation in creating fashion collections inspired by botanical elements and nature.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating eco-friendly and sustainable practices.
- Textile
- Opportunity for disruptive innovation in the textile industry by developing new methods of utilizing organic and recycled materials in fabric production.
- Retail
- Opportunity for disruptive innovation in the retail industry by offering eco-friendly fashion options and promoting sustainable fashion practices.
