The Hermes Ginza flagship store is displaying their new line of brightly-colored scarves with the help of the much-cherished fairytale Little Red Riding Hood. However, their take on this childhood favorite is twisted to say the least.
The Little Red Riding Hood mannequin takes on the form of a sleek black cat adorned with a multitude of dazzlingly designed scarves. This little heroine is juxtaposed in the other display window by the predatory bad wolf, yet he too is engulfed by wraps and hand bags.
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Concept: Hermes Ginza Flagship Store
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Segment: Females, 18-35
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Scarytale Store Displays
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Jazzed-Up Riding Hoods