This Mitsubishi Ad Illustrates the Unexpected Perks of Heated Wipers

By: Cadhla Gray - Jan 26, 2016
References: mitsubishicars & adoholik
Mitsubishi has been coming out with an array of technologically updated design features in recent months -- among them, heated windshield wipers to help drivers battle the obstacles of winter weather. To advertise these useful auto innovations, the car company collaborated with Canadian ad agency John St., to design this clever campaign.

Illustrating the unexpected perks of heated windshield wipers, the ad playfully suggests that they will conveniently burn away parking tickets while simultaneously melting off ice and snow during winter months.

The ad uses humor and a theme of anti-establishment to target Millennials, a market that will surely be interested in the Mitsubishi 2016 Outlander. In addition to the heated windshield deicers, the Outlander also has power-folding mirrors for squeezing into tight spaces as well as space for seven passengers.