Rockstar
Model Sophie Vlaming is an 'Haute Bourgeoisie' for L'Officiel Netherlands. The sultry sexpot was photographed by Marcin Tyszka looking ravishing with ruby red lips and black and white outfits for the editorial.

Styled by Agnieszka Scibior, 'Haute Bourgoisie' for L'Officiel features fashions from Chanel, Hermes, Hugo by Hugo Boss, Escada, See by Chloe and Prada. It also includes a stellar pair of lace shades from Chanel.

Implications - Consumers are looking for alternative ways to gain attention with a product, and traditional designs are no longer satisfactory. By providing buyers with an interesting angle on a conventional design, they are able to stand out and be noticed. Companies should consider how their products allow a customer to express their individuality and stand out from the crowd.