Athlete-Collaborative Lifestyle Sneakers

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James Harden and adidas Drop the Harden LS 2 Buckle Shoes

— June 1, 2018 — Pop Culture
Houston Rockets basketball star James Harden works in collaboration with sportswear giant adidas in creating the 'Harden LS 2 Buckle' shoes. The new collaborative shoe honors the player and marks Harden's newest lifestyle offering. The sneakers are a re-imagination of the adidas Harden Vol. 2 -- it boasts a buckle-fastening cross-strapped system this time and sits directly at the top center. It boasts an olive green colorway across its uppers in a blend of suede materials and full-grain leather.

All of which rests on top of a clean white midsole with the label's signature BOOST enhancement and an outside crafted from grooved rubber. The new Harden LS 2 Buckle lifestyle shoes are priced at $160 USD and are available beginning today at retailers including Renarts.

Trend Themes

  1. Collaborative Sportswear — The trend of athletes collaborating with sportswear brands to create lifestyle products presents an opportunity for disruptive innovation in the fashion industry.
  2. Buckle-fastening Systems — The rise of buckle-fastening systems in sneakers opens up the potential for disruptive innovation in the footwear industry.
  3. Olive Green Colorway — The popularity of olive green colorway in sneakers creates an opportunity for disruptive innovation in the sports fashion industry.

Industry Implications

  1. Fashion — The fashion industry can explore the potential of athlete-collaborative sportswear to create disruptive and innovative products.
  2. Footwear — The footwear industry can leverage the trend of buckle-fastening systems to develop innovative and functional sneakers.
  3. Sports Fashion — The sports fashion industry can capitalize on the demand for olive green colorway sneakers by creating unique and stylish designs.
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