The Golder Winged Ray Bans Put a Shiny Spin on the Classic Wayfarers
Justin Lam — June 19, 2018 — Fashion
References: bloomberg & luxurylaunches
Ray-Ban has produced iconic sunglasses since 1937 and the brand's latest 80s-inspired Golder Winged Ray Bans show that even iconic designs can always be given additional flair. The new release will not change the fundamental shape or iconic design of the wayfarers. Instead, the new Golder Winged Ray Bans will come with 24-karat gold-plated lenses, a gold-plated flat bridge and temples and a super-lightweight body to hold it all together.
These new luxe Ray-Bans will be limited to just 500 pairs and will run for $518. In preparation for the launch of the Golder Winged Ray Bans a trailer has been made and features a unique 80s-inspired style and plenty of shots of the new luxe sunglasses.
These new luxe Ray-Bans will be limited to just 500 pairs and will run for $518. In preparation for the launch of the Golder Winged Ray Bans a trailer has been made and features a unique 80s-inspired style and plenty of shots of the new luxe sunglasses.
Trend Themes
1. Gold-plated Sunglasses - Disruptive innovation opportunity: Exploring the use of alternative luxury materials for sunglasses, such as gold plating, to create unique and luxurious designs.
2. Limited Edition Eyewear - Disruptive innovation opportunity: Capitalizing on exclusivity and scarcity by creating limited edition sunglasses that appeal to luxury consumers seeking unique and collectible styles.
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Industry Implications
1. Luxury Accessories - Disruptive innovation opportunity: Creating innovative and high-end sunglasses that incorporate luxurious materials to cater to the demand for unique and extravagant accessories.
2. Fashion and Apparel - Disruptive innovation opportunity: Collaborating with fashion brands to develop limited edition sunglasses that align with current fashion trends and appeal to style-conscious consumers.
3. Eyewear Manufacturing - Disruptive innovation opportunity: Incorporating advanced lightweight materials and manufacturing techniques to create retro-inspired sunglasses that combine classic designs with cutting-edge technology.
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