Gianfranco Ferre Design

By: Going Like Sixty - Published: Dec 15, 2007   Updated: May 16 2011 • References:
If you think there's anything diamonds don't look totally hot on, then you haven't been paying attention. The latest in diamonds on clothing is a one-off top estimated to be worth $1.3 million. The shirt has 905 glitzy diamonds mounted on 18K white gold and woven in at 254 carats. Gianfranco Ferre put his signature on this design before he died.

Implications - Even though most contemporary fashion collections contain androgynous and subdued looks, many designers and couture houses that cater to a luxurious crowd are taking luxe to the max. Instead of hiding how much money you have, some consumers wish to make it known through their clothing, especially since the economic downturn. Stats for $1.3M Diamond Shirt Trending: Older & Chilly
Research: 2,526 clicks in 440 w
Interest: 4 minutes
Concept: $1.3M Diamond Shirt
Related: 77 examples / 59 photos
Segment: Females, 18-55+
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