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Garmin Fitness Devices Help You Fight Through the Trenches

By: Summer Luu - Published: Jan 1, 2011 • References: garmin and adweek.blogs
The Garmin Fitness commercial shows how sports activities really make you feel like you're battling a war, fighting to keep up and working towards victory and glory.

This South African ad takes place in a treacherous war scene, with a soldier running and cycling through exploding bombs and firing armies. As the commercial wraps up, the soldier metaphorically turns into a runner wearing a sports watch and GPS-enabled sneakers made by Garmin Fitness, en route for his own victory lap.