HBO and Fender Creates a Series of Game of Thrones Guitars
References: instagram & highsnobiety
HBO works in collaboration with Fender to deliver even more Game of Thrones merchandise -- the latest is a selection of Game of Thrones Guitars. The final season recently kicked off and to celebrate, Fender creates a special guitar design for each house. The luxury instrument is adorned in the sigils of House Lannister, Stark, or Targaryen.
The bespoke designs boast details including hand-carved inlays or leaf finishings made from 24k gold. The high-quality construction is showcased through the intricate craftsmanship, delivering a collectible for fans of the television show and music enthusiasts alike. Every guitar is designed to capture the overall essence of each house -- the Stark iteration features a rustic look with hits of wooden designs, whereas the Lannister iteration display golden hues.
The bespoke designs boast details including hand-carved inlays or leaf finishings made from 24k gold. The high-quality construction is showcased through the intricate craftsmanship, delivering a collectible for fans of the television show and music enthusiasts alike. Every guitar is designed to capture the overall essence of each house -- the Stark iteration features a rustic look with hits of wooden designs, whereas the Lannister iteration display golden hues.
Trend Themes
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TV Show-themed Merchandise — Opportunity for more luxury, bespoke merchandise for popular TV shows that appeals to both fans of the show and collectors.
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Collaboration Between Media and Lifestyle Brands — Opportunity for brands to work together to create unique products that cater to different niche audiences.
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Incorporating Pop Culture References Into Traditional Industries — Opportunity for traditional industries, such as music, to tap into new audiences by incorporating pop culture references into their designs and marketing.
Industry Implications
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Television — Television industry can explore collaborations with lifestyle and consumer brands to create unique merchandise that further engages audiences.
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Music — Music industry can create limited edition instruments with unique designs and finishes that celebrate popular TV shows, tapping into new audiences.
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Luxury Goods — Luxury industries can create bespoke, high-quality collectibles that cater to niche audiences and tap into the fandoms of popular TV shows.
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