Chrysler Auctions off Canada's First Fiat 500 for $85,000
Michael Hines — October 23, 2010 — Autos
Chrysler recently auctioned off Canada's first Fiat 500 for a whopping $85,000. Fiat is returning to North American shores and decided to celebrate by auctioning off the continents first Fiat 500 for charity.
All proceeds from the auction went towards Villa Charities, a Canadian charity that helps mentally ill and elderly Italian-Canadians in Toronto. Check out the auctioned off Fiat 500 above. I predict that that will be the first of many Fiat 500s soon to fill roads up and down North America in the coming years.
All proceeds from the auction went towards Villa Charities, a Canadian charity that helps mentally ill and elderly Italian-Canadians in Toronto. Check out the auctioned off Fiat 500 above. I predict that that will be the first of many Fiat 500s soon to fill roads up and down North America in the coming years.
Trend Themes
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Charitable Auto Auctions — Expanding the concept of auto auctions to include charitable causes.
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Luxury Compact Cars — Creating a niche market for high-end compact cars.
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Supporting Italian-canadians — Leveraging cultural pride to generate support for charitable causes.
Industry Implications
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Automotive — Exploring opportunities in charity-driven auto auctions.
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Charity — Utilizing unique fundraising methods to support specific cultural communities.
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Luxury — Tapping into the demand for luxury options even in compact car segments.
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