The print campaign for the Fiat 500 by Gucci special edition car has been released, which I'm sure will cause tremendous media hype. Russian supermodel Natasha Poly was chosen as the one and only model for the special edition car campaign.

Poly has previously been ranked as one of the top 30 models of the past decade, and is therefore a great choice for the Fiat 500 by Gucci campaign. Famed photography duo Mert Alas and Marcus Piggott were chosen to capture the campaign; they photographed the campaign in beautiful Rome.

In the Fiat 500 by Gucci campaign shoot, Poly dons a one-of-a-kind black patent leather get-up, which complements both the black and white version of the car amazingly. Not only is the campaign totally eye-catching, but it is absolutely oozing with sexiness!