Event invitations are constantly swamping the desks of major buyers, which is why European adult toy and lingerie company Beate Uhse decided to send its guests a 'Face Bra' for the long flight over.
Conceptualized by Munich-based creative agency Interone, the invitation was sent to entice clients to attend the Salon International de la Lingerie event in Paris. I'm sure the sexy sleeping mask caught the eyes of a few business moguls -- I mean, how often do you get a Face Bra in the mail? The bold, busty publicity stunt not only grabs your attention, but is fully functional as a jet-setting travel mask. The masquerading Face Bra 's design is based on the company's top-selling item.
Due to the unexpected popularity of this novelty item, Beate Uhse is considering adding the Face Bra as a permanent offering. I can't imagine how a man's hopes and dreams could be more perfectly fulfilled.
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Concept: Face Bra
Related: 55 examples / 42 photos
Segment: Males, 18-55
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