This European Commission personal data awareness commercial will momentarily stun viewers with its sudden nude scenes. The video has been made to raise awareness of the possibility that the Internet can become a hazardous environment if one is not careful with their personal data. As social media and various other websites continue to looking into users' personal lives, it is easy to absentmindedly upload personal information without first ensuring that it safe from unwanted eyes.

Many ethical and legal issues arise due to wrongful use of personal information. To ensure one understands the importance of avoiding such potentially life-threatening situations, the European Commission personal data ad features regular users of the Internet having their clothes magically stripped from their bodies while they're surfing the net. The individuals continue working unaware of being completely naked in public. The metaphor here is that your information can be leaking across the net right now and you wouldn't even know it.