NYX Professional Makeup Launched the Epic Inky Stix Cream Gel Eyeliners
Grace Mahas — March 6, 2026 — Fashion
References: shoppersdrugmart
The smokey eye is back, and NYX Professional Makeup is meeting the moment with its Epic Inky Stix Cream Gel Eyeliner. The click-up mechanical liner delivers one-swipe gel color with a waterproof formula that holds for up to 24 hours, no tugging or skipping required. A built-in smudger tip makes blending seamless, whether the goal is a soft, diffused wash or something closer to full-on grunge.
Epic Inky Stix comes in six shades spanning classic Noir, Wired White, Cobalt Click, Kinetic Copper, Blush Byte, and more, giving wearers a range that covers understated and dramatic in equal measure. Available now at Shoppers Drug Mart, Walmart Canada, and Amazon Canada for $18 CAD, the liner positions itself as a accessible entry point into bold eye looks without sacrificing the kind of pigment payoff typically reserved for professional-grade products.
Epic Inky Stix comes in six shades spanning classic Noir, Wired White, Cobalt Click, Kinetic Copper, Blush Byte, and more, giving wearers a range that covers understated and dramatic in equal measure. Available now at Shoppers Drug Mart, Walmart Canada, and Amazon Canada for $18 CAD, the liner positions itself as a accessible entry point into bold eye looks without sacrificing the kind of pigment payoff typically reserved for professional-grade products.
Trend Themes
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Long-wear Click-up Liners — The proliferation of mechanical, click-up liners with 24-hour waterproof formulas suggests room for formulations and mechanisms that redefine durability and ease-of-use in everyday makeup.
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Built-in Smudger Tips — Integration of dual-function applicators like built-in smudgers points to opportunities for multifunctional tools that blend application and finishing in a single device.
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Professional Pigment at Mass Market — High-pigment, salon-quality color being offered at accessible price points indicates potential for bridging pro performance with mass-market affordability.
Industry Implications
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Cosmetics Retail — Widespread distribution through drugstores and e-commerce highlights shifts in retail strategies that could disrupt how premium beauty products reach mainstream consumers.
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Beauty Tech Tools — Advances in applicator engineering and formulation chemistry reveal possibilities for new tool-product hybrids that change consumer expectations for convenience and results.
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Packaging and Dispensing Systems — The click-up mechanical format underscores demand for innovative packaging solutions that extend product lifespan, reduce waste, and improve user experience.
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