At-Risk Women Craft Kantha Bae's Embroidered Products
Kalina N — October 25, 2018 — Social Good
References: kanthabae
Embroidered products carry with themselves an aura of authenticity, as they are often professionally handmade, colorful and richly textured. Kantha Bae grants consumers access to beautifully manufactured items for the home — from chunky knits and Kantha quilts to pareos and dhurrie rugs. In addition, the label extends itself to clothing and accessories for women and babies.
The brand's key design embellishment is Kantha embroidery — a popular technique in India, and the ethical production practices communicate hope and empowerment for the community. The business teaches women survivors how to create embroidered products and jewelry, giving them an opportunity to earn a fair wage and sustain a family. Moreover, Kantha Bae arranges for its worker's children to be "cared for in whole and safe environments."
The brand's key design embellishment is Kantha embroidery — a popular technique in India, and the ethical production practices communicate hope and empowerment for the community. The business teaches women survivors how to create embroidered products and jewelry, giving them an opportunity to earn a fair wage and sustain a family. Moreover, Kantha Bae arranges for its worker's children to be "cared for in whole and safe environments."
Trend Themes
1. Handmade Embroidered Products - There is an opportunity for businesses to tap into the demand for authentic, handmade embroidered products.
2. Ethical Production Practices - Businesses can benefit from adopting ethical production practices that empower and support marginalized communities.
3. Empowering Women Through Skill Training - There is a potential for businesses to create innovative models that empower women by providing skill training and fair wages.
Industry Implications
1. Artisanal Home Decor - Artisanal home decor industry can leverage the popularity of handmade, embroidered products to cater to consumer demand.
2. Fashion and Accessories - Fashion and accessories industry can explore the market for ethical and sustainable products, including clothing and jewelry.
3. Socially Responsible Childcare Services - Businesses can provide socially responsible childcare services, accommodating workers' children to create a safe and supportive environment.
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