Seventh Generation is a company that has nothing to hide. All of its eco-friendly items state exactly what ingredients go into each product, so customers don't have to fret about any harm being done to counter tops or floors. The featured commercial does an excellent job in exemplifying just how harmful leading cleaners can be. After seven hours of a blooming flower being placed in other solutions, the pedals slowly begin to wilt, whereas Seventh Generation shows no harmful effects.
Eco-friendly items are the way of the future, and Seventh Generation is forging a way to this greener method of living, one blossoming flower at a time.