The Easton 'Skeet Ball' Ad is Smooth Marketing

By: Jordan Sowunmi - Published: • References: eastonbaseball & adweek
The Easton 'Skeet Ball' ad continues a newfound marketing success streak that began when the company released its "Ultimate Batting Practice" ad earlier this month. The ad featured controversial and confusing imagery, leaving viewers wondering if twhat they saw was authentic or purely camera tricks. The video immediately went viral and has amassed more than 2 million views on YouTube.

In the Easton 'Skeet Ball' ad, the company goes for the same viral attention previously received by featuring a regular guy engaging in an unusual game that blends skeet shooting with batting practice. Equipped with an Easton baseball bat, the batter has no problem smashing five baseballs in a row directly at the 'skeet,' each shot more impressive than the last.

The ad has potential to go viral for the same reason the Easton "Ultimate Batting Practice" ad did -- the 'is it or isn't it real' debate.

The Easton 'Skeet Ball' commercial is airing now.

Curious about the answer? View the commercial yourself and make a decision.

Implications - A company eager to increase brand awareness would be wise to invest in viral marketing. By establishing the brand as one that is willing to buck convention in favor of originality and creativity, the company shows a commitment to the avant-garde.

Stats for Batting Practice Viral Videos Trending: Older & Mild
Traction: 1,126 clicks in 157 w
Interest: > 3 minutes
Concept: Easton Skeet Ball
Related: 74 examples / 57 photos
Segment: Males, 12-35
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