Superstar

Doodle Bread Lets You Dye Fun Shapes Into Your Breakfast Food

By: Bianca Bartz - Published:   Updated: Jul 14 2011 • References: doodlebread.wordpress and doodlebread
As someone who can't eat wheat, bread doesn't really interest me... or didn't until I found Doodle Bread.

Rose, an independent designer and bakery owner in Belfast, Northern Ireland, discovered a way to create paintings on bread by using natural colors (and flavors) to stain her loaves.

Rose now sells home baking kits so you can make crafty Doodle Loaves with your kids (or by yourself, like I would).

Implications - Businesses that provide entertaining and amusing ways for consumers to refresh an otherwise dull routine will appeal to a large audience. Consumers will likely invest in products that provide them momentary relief from tedious, day-to-day responsibilities and hectic schedules.