Superstar

DIY Living Ads Divulge the Distractions of Home Improvement

By: Amelia Roblin - Published: Jul 8, 2011 • References: publicis and adsoftheworld
The concept of building your furniture yourself is a romantic one, and these DIY Living ads show that the process can also be quite simple.

Three prints designed by the Publicis advertising agency of Singapore capture three very different domestic scenes in which the customers of this out-of-the-box furnishing system appear to be quite satisfied in their own independent ways.

In the first advert a pair of children have overcome (perhaps with the help of their parents?) what must have been a hiccupless exercise to building their cupboard fort. The second is a snapshot of a woman who has been able to assemble a chair quickly enough to escape from a rat on her kitchen floor. Lastly the DIY Living ads picture a young couple who have finished with the quick construction of their dining room table in order to move onto more pressing intimate matters.