The Diesel Brand Gains a Soft and Delicate Identity Aesthetic
References: behance.net & caterinabianchini
The Diesel brand has always been associated with ruggedness and durability. The label has surely made a name for itself primarily thanks to its edgy denim collections. In an attempt to stay relevant, the fashion practice taps art and design firm Caterina Bianchini Studio for a fresh take on its missions statement. The London-based creative company engages in a branding approach that delicately counters the consumer perception of the Diesel brand.
The lookbook features the fashion label's logo with a thick typeface and the iconic 'For Successful Living' tagline following. It is evident that Diesel and Caterina Bianchini Studio attempted to curate a softer identity that could be used "across accessories, campaigns, and clothing." While the floral motif surely provides a strong incentive, the creative enhances the ethereal vibe with "dreamscape imagery and slightly contrasting colors."
The lookbook features the fashion label's logo with a thick typeface and the iconic 'For Successful Living' tagline following. It is evident that Diesel and Caterina Bianchini Studio attempted to curate a softer identity that could be used "across accessories, campaigns, and clothing." While the floral motif surely provides a strong incentive, the creative enhances the ethereal vibe with "dreamscape imagery and slightly contrasting colors."
Trend Themes
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Brand Identity Transformation — The trend of rebranding established companies' image identity
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Soft Aesthetic Fashion — The trend of incorporating floral elements and dreamy imagery in fashion design
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Art and Design Collaboration — The trend of fashion brands collaborating with art and design studios for fresh perspectives on branding and design.
Industry Implications
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Fashion and Apparel Industry — Fashion labels can benefit from collaborations with art and design studios to revamp their brand identity and design.
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Graphic Design Industry — Graphic design firms can explore opportunities for collaborations with fashion labels for branding projects.
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Marketing and Advertising Industry — Marketing and advertising agencies can utilize dreamy and ethereal visual approaches in creating campaigns for fashion brands.
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