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The Daga Ziober 'Gareth Pugh' Campaign is Messy Chic

By: Souzan Michael - Published: • References: garethpugh.net & fashioneditorials
Bon is a quarterly released Swedish fashion magazine that is known for featuring some stunning and sometimes avant-garde photo spreads, and the Daga Ziober 'Gareth Pugh' campaign is no different.

The model is photographed by Aitken Jolly in a campaign called Gareth Pugh, after the designer whose Fall 2011 collection Ziober is wearing, looking disheveled, yet simply stunning. Only a model could pull off such a look and emerge looking effortlessly chic, whereas the rest of the world would surely look messy and poorly put together.

The Daga Ziober Gareth Pugh editorial spread features Pugh's bold-colored designs, and some unconventional silhouettes, which is what the talented, yet controversial English designer (now based out of Paris) is most well known for. Stats for Hot Mess Editorials Trending: Older & Average
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Concept: Daga Ziober Gareth Pugh
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Segment: Females, 18-35
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